'Let's go to Rome!' themed point of sale campaign for Vespa LX motorbike. A vacation in Rome was the prize of the winner of the promotion. I decided to design an Italian couple, Giulia and Giovanni, and a surrounding of typical things in Rome, which takes the customer to the narrow streets of Trastevere even before winning the game.
The icon of the campaign
Italian house shaped background display elements for Vespa stores
Ice-cream-shaped flyer
Flyer holding display
Ice-cream cart display for the helmets
Board and floor sticker
Hanging clothes promotion board
Giulia driving
Giovanni travelling
the Vespa
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